III Points Music Festival: Where Music Meets Art and Tech

BY MIA MONTALVO

The next big music festival is back from the brink of chaos and better than ever.

PHOTO: III Points /  Instagram

PHOTO: III Points / Instagram

In 2017, Southern Florida almost faced the unimaginable. On October 6th, Hurricane Matthew was set to hit and Miami homeowners anxiously awaited the proposed category three storm. Simultaneously, organizers for the III Points Music Festival scrambled to prepare the Mana Wynwood grounds for the possibility of devastation, and festival-goers began to raise concerns. Although Hurricane Matthew affected the Central Coast more than Miami, the III Points Music Festival faced hardships in the execution of their uniquely-bonded event.

In 2019, the boutique festival – that many believed to have fizzled out – has returned with a vengeance.

With its mission to unite the Southern Florida community and curate events that bring people together in a real way, III Points miraculously brings both mainstream and niche artists to its stages. The festival, catering to many locals, showcases a variety of musical talent, visual art, and innovative technology.

Wynwood is a staple neighborhood to Miami’s distinct art scene. With six years running, III Points has established its presence in a way that is incomparable to other industrially-produced festivals such as Coachella and Lollapalooza. With multiple stages, state-of-the-art lighting equipment, and one-of-a-kind installations, the festival illustrates Miami’s creative fields at its finest.  III Points’ lineup in 2017 served up legendary artists: alternative band the Gorillaz, R&B singer Kali Uchis, and indie pop band The xx.

Despite the change of the festival dates from October 2018 to February 2019, the headliners are bigger than those in past years. The festival kicks off Friday, February 15th with Tyler the Creator as the main act and also features Beach House, the Internet, and Pussy Riot. Saturday leads with SZA and James Blake, and Sunday concludes with A$AP Rocky and Eryka Badu.

PHOTO: III Points

PHOTO: III Points

The medley of hip-hop, R&B, indie and electronic house genres present the 2019 lineup with a heightened amount of diversity than in years past. Alongside up and coming artists, III Points emphasizes the promotion of local talent. These boutique acts include Poorgrrrl, Paperwater, Rat Bastard, Seafoam Walls, Haute Tension, Butterfly Snapple, Ghost Flower, Austin Paul, Donzii, and Thunderpony.

III Points is more than its strong musical presence, though. Impressive art contributions have been made to the three-day event. Among these, interactive installations from contemporary artists like Judy Chicago are to be expected in order to celebrate Miami’s rich and growing art scene. Experiences include the Slow Dance Room created by RnBae Collective, a roller skating rink stage and an architectural debut by the Heineken Art Haus.

In all aspects, the festival has been made to be an interactive experience. From the production team running the weekend’s events, to the creators and artists, an exciting blend is at III Points’ core. While the culture at III Points has changed with mostly hip-hop headliners, it is still extremely inclusive to its fans. Ticket holders are able to not only experience hours of music, but art, technology and many varieties of food.

"III Points is a platform where we're able to showcase work, and I think it's really important. We have the potential to be a pioneer,” says Aileen Quintana, creative director of III Points, to the Miami New Times. “But it can always get better. It can always grow.”

Get ready for the unexpected at this year’s festival.

Lead Image Credit: III Points / Instagram