The Hottest New Dance Craze: #InMyFeelingsChallenge

BY MAYA GEORGI

Summer isn't summer without a viral dance challenge. This year welcomes the #DoTheShiggy as a result of Drake's new album, Scorpion, particularly his song "In My Feelings." People might have mixed opinions towards Drake's two-part, 25-track record, but almost everyone can agree "In My Feelings" is truly infectious.

 PHOTO: Theo Skudra /  Instagram

PHOTO: Theo Skudra / Instagram

The man behind this new dance craze is not Drake, though. Instead, it is @theshiggyshow, a NYC-based Instagram comedian. Shiggy uploaded a video of him dancing to "In My Feeling" with some spectacularly signature moves. He zeroed in on the opening of the song with the lines "Keke, do you love me?" during his dance and added the hashtag #DoTheShiggy in his caption. With over 1 million followers watching Shiggy’s video, the #DoTheShiggy spread around the Internet quickly, reaching its new viral, challenge-worthy status in days. Soon it became known as the #InMyFeelingsChallenge.

@theshiggyshow ran with his new viral fame and is currently reveling in it. He even uploaded a video of a Shiggy dance how-to on YouTube:

It didn’t take long for celebrities like Ciara, Kevin Hart, and Odell Beckham Jr. to share their own versions of  #DoTheShiggy and contribute to the #InMyFeelingsChallenge.

Since then, people have been continuously uploading their take of the #DoTheShiggy and getting even more creative with it in order to be a part of the #InMyFeelingsChallenge. A couple of our favorite renditions of the #InMyFeelingsChallenge include @iamdanileigh, @esskeetitradio, and @dr_rubinshtein.

One thing is for sure from the #InMyFeelingsChallenge: Drake is always finding ways to spice up our summers. Don't be surprised if you hear "Keke, do you love me?" ringing in your ears for the next couple of months.

Lead Image Credit: Theo Skudra / Instagram