Anime Meets Fashion: Luka Sabbat Partners with Footlocker x ASICS for "Welcome to the Dojo" Collection
BY MELISSA DIAZ
Footlocker and ASICS debuted their anime short series called "The Sun and the Snake" starring Luka Sabbat as Sneaker Samurai, Princess Nokia as Kiku, and YFN Lucci as the Ghost Samurai.
The five-part mini series is the newest campaign for the brands' collaborative collection, “Welcome to the Dojo." Created by BBDO and the illustration/animation studio SHOTOPOP, "The Sun and the Snake" tells the story of a samurai hero who loses his ASICS GEL-Lyte III in an unfortunate robbery at the dojo. This takes the samurai on a journey to reclaim his sneakers. Model, actor, and entrepreneur Luka Sabbat is the campaign's main face and lead character for the series.
In an interview with PR Newswire, Sabbat explained: "I've always had an affinity for fashion and personal expression, and I think it's dope that Foot Locker and ASICS were able to bring those together in such a lit way for the launch of the 'Welcome to the Dojo' Pack."
The ASICS "Welcome to the Dojo" collection, which includes apparel and footwear, will release exclusively on August 24 from Foot Locker, Inc. retailers including Foot Locker, Footaction, and Champs Sports.
Lead Image Credit and Photos: Foot Locker