Blended Review: HUB Seventeen x Good Luck Dry Cleaners Installation
BY MOUSUMI ISLAM
LULULEMON. IT SOUNDS AND LOOKS LIKE YOUR AVERAGE ATHLETIC APPAREL COMPANY. SOMETHING, HOWEVER, SETS THE COMPANY APART FROM THE REST: ITS SENSE OF COMMUNITY. THAT'S WHERE HUB SEVENTEEN COMES IN, A PLACE FOR THIS COMMUNITY TO FLOURISH.
Situated in the lower level of Lululemon’s Flatiron location at 114 Fifth Avenue, HUB Seventeen is a space in which leaders are invited "to share, discover, collaborate, and connect through a series of unique experiences." These experiences include a yoga workshop to help heal from heartbreaks, which was held on August 12. It sounds too good to be true, but it gets even better. Lululemon offers most of these experiences for free and you don't need prior experience to participate!
Recently, HUB Seventeen decided to be even more exceptional than it already is by collaborating with Good Luck Dry Cleaners, a Brooklyn-based art collective like no other. My initial thought was, why? What does art have to do with Lululemon? The answer would become clear with my own adventure to HUB Seventeen. At first, I was expecting HUB Seventeen to be some sort of art gallery. To my surprise, there were comfortable cushions sprawled in the center, wooden tables with built-in outlets, and even a kitchen! It was basically a place to chill with a friend, get work done, or charge your dying phone and personal energy as well.
Arwork by a variety of talented individuals covered the walls. The most notable one was surely Jeremy Penn’s mesmerizing piece, Happiness is Total Detachment. Swiveling seats attached to the ceiling encouraged me to step into the splashed-in-blue jungle. Monkeys were hanging around quirkly, sparkling fairy lights scattered across the top of the room, and majestic palm trees surrounded me. The random wilderness in the workspace was truly an escape and instilled the idea of "Total Detachment."
I was also drawn to the London-esque phone booth across from Jeremy Penn's work. It was called "The Pick-Up Line." A sign instructed me to dial a number and the voice on the other end asked me: "What makes you the happiest?" I started babbling about my passion for art and adventure, of course.
Aside from the immersive installation, there were mixed media and paintings to draw even more people in. My favorite part was the major theme of the installation was empowerment. Phil Reese’s Positive Reflections had the message "you have never looked more beautiful" affixed to a mirror. Other empowering works of art were created by these featured artists: John Paul O’Grodnick, WOLFEYES, Hektad, Acosta, Jenna Krypell, and Chris Riggs.
Because of the positive and optimistic elements, Good Luck Dry Cleaners complimented the space and made it more inviting for everyone. I definitely had the urge to bring my textbooks and lounge for a couple of hours. That's the feeling a community usually gives you -- it makes you feel like you're home and welcomed.
I recommend checking out this collaboration between HUB Seventeen and Good Luck Dry Cleaners. It's a wonderful place to unwind, get those Instagram-worthy photos, feel inspired, or finish your workload!
Mon-Sat: 10:00 a.m.-8:00 p.m.
Sun: 10:00 a.m.-7:00 p.m.
HUB SEVENTEEN X GOOD LUCK DRY CLEANERS:
114 5th Ave, New York, NY 10011
Through end of September
Lead Image Credit: Mousumi Islam / BLENDED